Pro Bowl, NFL
Photo by Jessica Christian/San Francisco Chronicle via Getty Images

Pro Bowl viewership drops to all-time embarrassing low

Go ahead and toss some dirt on the Pro Bowl Games. The NFL's all-star showcase has officially flatlined.

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Photo credit: Getty Images

This year's edition hit a brutal low with just 1.9 million viewers, as relayed by Mike Florio of Pro Football Talk. That's not a dip. That's a crater.

Viewership dropped nearly 60 percent from last year's 4.7 million, and it's down almost 70 percent from 2023, when the league first rolled out the flag football gimmick.

Sure, the NFL moved the game from Sunday to Tuesday night, which definitely didn't help.

But let's not pretend that's the real problem. Nobody cares. Not the fans. Not the players. Probably not even the league office.

The NFL might have known exactly what it was doing by shifting it to a dead weeknight. Kill the vibe. Kill the ratings. Kill the Pro Bowl.

Even in today's fractured TV landscape, 1.9 million is a sad number for anything connected to the NFL.

That's the kind of total that makes network execs shift in their chairs and sponsors quietly back away.

So now the question is does the league try to save this thing one more time, or finally pull the plug?

Right now, it looks less like a football celebration and more like a mercy killing in slow motion.