KANSAS CITY, MO - SEPTEMBER 24: Travis Kelce #87 of the Kansas City Chiefs celebrates after defeating the Chicago Bears at GEHA Field at Arrowhead Stadium on September 24, 2023 in Kansas City, Missouri.
Photo by Cooper Neill/Getty Images

Travis Kelce Is Benefitting From the 'Taylor Swift Effect' in a Big Way

The talk of the NFL isn't so much the Miami Dolphins' 70-point performance in Week 3, but rather the relationship status of Kansas City Chiefs tight end Travis Kelce and singer/songwriter Taylor Swift.

Rumors of the two and their relationship reached a fever pitch when Swift showed up at Arrowhead Stadium to watch the Chiefs defeat the Chicago Bears 41-10, which include a Kelce touchdown.

Since that game, it's been a whirlwind for the power couple, with Kelce's brand skyrocketing.

As Joe Pompliano points out, Kelce's 400 percent increase in jersey sales puts him in the top five in the league. He also gained 300,000-plus followers on social media. In the game, he had the touchdown and seven catches for 69 yards.

Fanatics confirmed the report of Kelce's jersey sales.

"Yesterday, Travis Kelce was one of the top 5 selling NFL players and saw a nearly 400% spike in sales throughout the Fanatics network of sites, including NFLShop.com," Fanatics told TMZ Sports.

Following the game, Kelce and Swift were seen leaving the game.

"How you doin', big guy?" Kelce said.

"Hey, how's it goin'?" Swift added.

They were also seen leaving together as Kelce rented out a Kansas City restaurant for Swift, numerous Chiefs teammates, and himself.

Kelce is considered one of the greatest tight ends of all time. He's played in 146 games in his NFL career, which began in 2013. He's seen 1,163 targets, 825 receptions, 10,439 yards, and 71 touchdowns, including one with Swift in attendance on Sunday.

Swift isn't scheduled to return on tour until October 18 in Miami, Florida. This means she could potentially be in attendance for the Chiefs next three games against the New York Jets, Minnesota Vikings, and Denver Broncos. The games against the Jets and Vikings are on the road.

We'll see what comes next for the most popular couple in the world.

MORE: Travis Kelce Gets Taylor Swift Treatment on Touchdown Call vs Jaguars