Spring football is looking to make an even bigger splash, as the UFL announced it's officially exploring expansion opportunities. The league, which merged the XFL and USFL into one entity in 2023, currently boasts eight teams and is aiming to grow its footprint, according to UFL president and CEO Russ Brandon.
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"As the UFL lays the groundwork for future growth, we're excited to begin exploring new markets for expansion, where spring football can not only live, but thrive," Brandon said in a release. It's clear the league is serious about long-term sustainability, highlighting fan interest, existing sports culture, and market size as critical factors in its evaluation process.
The UFL is wisely building on its early momentum. St. Louis, by far the league's most successful market, serves as the blueprint. The Gateway City has embraced its team with a passion rarely seen outside of the NFL, drawing sellout crowds and proving there's a real appetite for professional football outside the fall and winter months.
So, where might the UFL go next? California could be ripe for a return. San Diego and Oakland stand out as logical candidates — both cities were left behind by the NFL, and their football-hungry fans could latch onto a new team with ease. Add in strong venues like Snapdragon Stadium in San Diego or the Oakland Coliseum, and the infrastructure is already there.
With the backing of an ambitious ownership group and solid media partnerships, the UFL seems intent on carving out a meaningful space in the football landscape. It's a bold strategy in a crowded sports world, but for fans in underserved markets, it's also a chance to reignite their love for the game. The league's expansion decisions will be worth watching closely.
