The sportswear company Nike recently released an advertising campaign, "Winning Isn't for Everyone," ahead of the Paris Olympics, which featured notable sponsored athletes, LeBron James, Kobe Bryant, Giannis Antetokounmpo, Victor Wembanyama, Serena Williams, Kylian Mbappé and some others. That is to say, many, including the star himself, were wondering why Kevin Durant wasn't included.
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Considering that KD signed a lifetime deal with Nike in 2023, it is hard to imagine why they would leave him off.
Dana Scott, a sports writer in Arizona notes that Kevin Durant’s posted a message on his IG story to Nike, “tell me, am I a bad person?” The message repeats the slogan in Nike’s new Olympics ad campaign (below), that features many of Nike’s NBA spokespersons including Wemby,… https://t.co/QIBo7R7iP2
— SpursRΞPORT (@SpursReporter) July 21, 2024
Durant took to social media, "@nike tell me, am I a bad person????... Been with y'all every step of the way... Even during the quarantine Olympics @nike."
Kevin Durant has an issue with Nike’s new Olympic campaign 👀
Following the debut of the brand’s new “Winning Isn’t For Everyone” campaign that featured numerous Nike athletes not named Kevin Durant, KD has taken to Instagram to ask Nike a question. 😳 pic.twitter.com/Y1U8eFJXUn
— Nice Kicks (@nicekicks) July 19, 2024
Then Rich Kleiman, who is Durant's agent, shared an Instagram post which pointed out the NBA player's partnership with Kith and USA Basketball, sarcastically making the statement, "It is so nice to be seen."
Notably, Nike signed KD back in 2007, and together they have released 17 signature sneakers together.
Did something happen w KD and Nike why he post these 🤔 pic.twitter.com/LVedOXaF5W
— 𝘚𝘵𝘶𝘯𝘯𝘢☆ (@Stunna999_) July 19, 2024
As he is set to compete at the upcoming 2024 Paris Games, Durant joins LeBron and Carmelo Anthony in becoming the only Americans to appear in four Olympics.
At 35 years old, Durant is a 3x Olympic gold medalist (2012, 2016, 2020) and is the statistical leader for Team USA in points (435; 19.8 ppg), field goals (146), 3-point field goals (74), and free throws (69).
Related: Logan Paul And KSI's Drink Company, PRIME, Signs Kevin Durant To Endorsement Deal Ahead Of Olympics
