The No. 23 Toyota Camry XSE will have a special scheme for Sunday's Cup Series race at Martinsville Speedway. It will showcase hundreds of NASCAR fans.
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The new scheme is courtesy of Xfinity and its Xfinity Rewards program. The purple car will feature 231 members of the program represented by selfies. Some will take over the hood of Bubba Wallace's car while others will be on the sides of the Cup car.
This is not the first time Wallace and 23XI Racing have showcased Xfinity Rewards members with a scheme. However, the last time the selfie car hit the track, it only had 65 fans.
Photo credit: Xfinity
This scheme will only be one aspect of the Xfinity partnership. The Rewards members will also have access to some exclusive experiences. For example, they will take part in a meet-and-greet with Wallace and Xfinity Series driver Justin Allgaier.
Xfinity, which is also the title sponsor of the Round of 8 elimination race, will provide behind-the-scenes garage access on Sunday, Nov. 3. The Friday schedule will feature a panel for a select group of Xfinity Rewards members. Both Wallace and Tyler Reddick will take part.
Xfinity took on a prominent role with NASCAR starting ahead of the 2015 season. Its parent company, Comcast, signed a 10-year deal to replace Nationwide Insurance as the title sponsor of the second-tier series.
However, Xfinity's involvement has included more than just sponsorship of a series. The company has been the sponsor of the fall Martinsville race since 2020 as playoff drivers have battled for spots in the Championship 4.
Xfinity has also used its Rewards program to give members access to events. One example includes the championship weekend in 2022 when select members enjoyed a suite at Phoenix Raceway, took part in pace car rides, and posed for photos after Ty Gibbs won the title.
Driver meet and greet, dinner in the sky, and a great view of the track. The @XfinityRacing Rewards members are enjoying a strong start to the #NASCAR weekend. pic.twitter.com/yl4HWaFuAG
— John Newby (@JohnNewby_) November 5, 2022
Additionally, Comcast has highlighted members of the racing industry since 2015 with its Community Champion program. Each season, this program honors those who use community service-focused efforts to support those in need.
The person who becomes the Comcast Community Champion will secure a $60,000 donation to their preferred charitable organization. The finalists will secure $30,000 in donations.
