Chase Briscoe is going to make his return to the NASCAR Xfinity Series this season after joining forces with a new sponsor.
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Joe Gibbs Racing announced on Jan. 28 that Lance Crackers has joined the fold to support its newest Cup Series driver. The Charlotte-based company will become an associate partner of the No. 19 Cup team while serving as the official snack of Briscoe.
Additionally, Lance will be the primary sponsor of Briscoe in one NASCAR Xfinity Series race. The company will take over the No. 19 Toyota GR Supra as Briscoe competes at Charlotte Motor Speedway on Saturday, May 24.
We’re excited to partner with, America’s #1 Sandwich Cracker brand, Lance!
Lance will be an associate partner on @chasebriscoe’s No. 19 Toyota Camry in 2025. The Queen City based-brand will sponsor Chase in the @NASCAR_Xfinity race @CLTMotorSpdwy! pic.twitter.com/2scZk653X2
— Joe Gibbs Racing (@JoeGibbsRacing) January 28, 2025
This partnership between Joe Gibbs Racing and Lance Crackers is part of a larger deal between The Campbell's Company and Harris Blitzer Sports & Entertainment.
"Having Lance Crackers on board this season is really exciting," Briscoe said in a statement. "I feel like their brand fits perfectly with our team and our sport and even my family since we are always on the go. I'm looking forward to representing them on and off the track in 2025."
The Indiana native last competed in Xfinity during the 2022 season. He made one start for SS GreenLight Racing while sharing an entry with Cole Custer. He finished fifth at the Indianapolis Motor Speedway road course.
Briscoe last competed in the Charlotte Xfinity race in 2021 as he drove for BJ McLeod Motorsports. He finished sixth as future Joe Gibbs Racing teammate Ty Gibbs won.
While Briscoe has only made a limited return to Xfinity since moving to Cup full-time, many still remember his 2020 campaign with Stewart-Haas Racing. This was a season in which he won nine Xfinity races in the No. 98 Ford Mustang and reached the Championship 4. He ultimately finished fourth in the standings.
While Briscoe didn't win at Charlotte during the 2020 season, he celebrated at multiple other intermediate tracks. This includes Las Vegas Motor Speedway (two wins), Homestead-Miami Speedway, and Kansas Speedway.
