One of Chase Elliott's sponsors has dropped a scheme for the 2025 NASCAR Cup Series season. This new look will be wildly different than those used in the past.
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UniFirst issued a press release that provided the first look at Elliott's No. 9 Chevrolet Camaro. The Hendrick Motorsports car now features the UniFirst green as the primary color. Gray serves as the accent color on the side skirts.
Previous versions of the UniFirst scheme have featured a white base with green accents.
According to the release, this scheme change is a "complement" to the company's rebrand, one that reflects a "commitment to modernity and boldness.
UniFirst has dropped Chase Elliott's new scheme for 2025. They may have done so early considering that the press release on their website says December 2024. #NASCAR pic.twitter.com/xhIgZH0ep0
— John Newby (@JohnNewby_) November 28, 2024
"The new No. 9 UniFirst Chevy paint scheme takes our racing presence to a new level," said David Katz, UniFirst Executive Vice President of Sales and Marketing, in a statement.
"This bold design aligns perfectly with our brand evolution and captures our energy and momentum. Collaborating with Hendrick Motorsports has been an exciting opportunity to create something that not only represents UniFirst but also resonates with NASCAR fans."
This scheme will make appearances at five races on the 2025 NASCAR Cup Series schedule. Its debut will be March 23 at Homestead-Miami Speedway.
The scheme will return on April 6 at Darlington Raceway. The other three races featuring the new-look UniFirst Chevrolet will be Michigan International Speedway on June 8, Richmond Raceway on Aug. 16, and the Charlotte Motor Speedway Roval on Oct. 5.
UniFirst will be a primary partner for five races next season, but it will also have a presence with the team as a season-long associate partner.
Elliott continues to seek his first points-paying win with UniFirst as his primary partner. The company has been one of his sponsors for five seasons thus far. The only time he has taken a UniFirst car to victory lane was the 2020 All-Star Race at Bristol Motor Speedway.
Elliott's best finish with UniFirst also featured a unique scheme. He crossed the line third at Martinsville in last season's spring race while showcasing a ruby red scheme celebrating the anniversary of Hendrick Motorsports' first win.
