The No. 9 Chevrolet Camaro will have a different look after a new primary sponsor has agreed to a multi-year deal with Hendrick Motorsports.
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According to a Jan. 8 announcement, Prime Video will join Hendrick Motorsports and Chase Elliott as a primary sponsor. The new broadcast partner of NASCAR will take over the No. 9 Chevrolet for three races each season through 2027.
Additionally, Prime Video will support the No. 9 team and Elliott on a season-long basis as an associate partner.
Chase Elliott will showcase a Prime Video scheme during three races in 2025, 2026, and 2027 as part of a multi-year deal. pic.twitter.com/ZijB7C62I0
— John Newby (@JohnNewby_) January 8, 2025
The first race featuring the Prime Video scheme in 2025 will be at Talladega Superspeedway on April 27. The scheme will return at Kansas Speedway on May 11 and at North Wilkesboro Speedway on May 18.
There is a specific reason why the new multi-year partner took over the No. 9 for these particular races. They lead directly into the Coca-Cola 600 at Charlotte Motor Speedway, which is the first of Prime Video's five races in 2025.
Prime Video will then provide coverage of Cup Series races at Nashville Superspeedway, Michigan International Speedway, Mexico City, and Pocono Raceway.
The streaming partner will also provide exclusive coverage of practice and qualifying for the majority of the first-half Cup Series races. The exceptions are the Clash at Bowman Gray Stadium, the Daytona 500, and the All-Star Race at North Wilkesboro Speedway.
"We're thrilled to work with Hendrick Motorsports and Chase as we begin our NASCAR coverage in 2025," said Stacey Rosenson, Head of U.S. Sports Marketing at Prime Video, in a statement.
"It represents an exciting extension of our new NASCAR relationship. Chase is a wildly popular, championship-winning driver, and we can't wait to see the No. 9 Prime Video team in action as we approach our streaming debut."
Prime Video's multi-year move into NASCAR means that the streamer will have its own broadcast booth. Veteran play-by-play man Adam Alexander will lead the way as he makes the move to the Cup Series. Alexander previously led Fox Sports' Xfinity Series coverage while also sharing the Craftsman Truck Series races with Jamie Little.
Alexander will lead the booth while working with two veteran analysts. Former crew chief Steve Letarte will join as an analyst for Prime Video's five races, as will NASCAR Hall of Famer Dale Earnhardt Jr. as he reunites with Letarte.
This group will also call the five TNT Sports races that follow the Prime Video schedule.
