Haas Factory Team has provided a glimpse at the 2025 NASCAR season by revealing multiple schemes for its Cup and Xfinity Series drivers.
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Cole Custer, in particular, will have HaasTooling.com as a primary partner on the No. 41 Ford Mustang Dark Horse. This will not be the standard silver and black scheme that he used in past seasons. Red will take on an expanded presence on the Cup Series car while black becomes more of an accent color.
We've got the tools for success in 2025. 🧰
First glance at the No. 41 https://t.co/fKx0qUo6zM Ford Mustang Dark Horse that will be driven by Cole Custer in the #NASCAR Cup Series this season.@ColeCuster X @Haas_Automation @FordPerformance X @NASCAR pic.twitter.com/uJnDSndV2Q
— Haas Factory Team (@HaasFactoryTeam) January 15, 2025
HaasTooling.com has been tied to Custer throughout his NASCAR career; this is understandable considering how team owner Gene Haas has used his team to highlight his businesses.
This partnership has included Custer's Cup Series win at Kentucky in 2020, which locked up a spot in the playoffs and Rookie of the Year. Other businesses under the Haas umbrella have been the primary partners for the majority of Custer's 15 Xfinity Series wins.
Sam Mayer, who moves to Haas Factory Team from JR Motorsports, will have a new partner joining him as he takes over the No. 41 Ford Mustang in the Xfinity Series. He will showcase Audibel, a provider of hearing health solutions, while competing for more wins and a return to the playoffs.
Making Waves in 2025. 🔊
First look at the Audibel No. 41 Ford Mustang Dark Horse that Sam Mayer will be piloting in the #NASCAR Xfinity Series for 2025. 🎨@sam_mayer_ X @XfinityRacing#AudibelVitalityAI X #HearBetterConnectBetter pic.twitter.com/JunFEs9pMA
— Haas Factory Team (@HaasFactoryTeam) January 13, 2025
Mayer's No. 41 Ford will stand out on the track with its bright white and green scheme. The green door and roof numbers will make the Mustang easier for racing fans and Mayer's spotter to find among the other schemes on the track.
Sheldon Creed, the third driver in the lineup, will take over the No. 00 Ford Mustang after Custer used the entry to win a championship. He will join Mayer in the Xfinity Series lineup for his fourth full season.
Creed will have a familiar partner supporting him as he joins Haas Factory Team. The Friends of Jaclyn Foundation will continue working with Creed after serving as a primary partner at Joe Gibbs Racing.
🎨: @SheldonCreed will once again have the Friends of Jaclyn Foundation riding with him in the NASCAR Xfinity Series this season, on-board the No. 00 at Haas Factory Team.#NASCAR pic.twitter.com/j9LQiJenBZ
— Joseph Srigley (@joe_srigley) January 9, 2025
The car manufacturer will change, but the scheme design will retain key elements. The Friends of Jaclyn Foundation logo will take prominent space on the hood and sides of the stock car. The pink, yellow, blue, black, and white colors will make the Mustang stand out on the track.
