Ken Block looks on during the launch event of the FIA World Rallycross Championship at Circuit de Catalunya on March 30, 2017 in Barcelona, Spain
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NASCAR Drivers Honor Ken Block Following Tragic Death of Motorsports Legend


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We're only a couple days into the new year and tragedy has already struck the motorsports community. On Monday, Ken Block, the legendary rally driver and co-founder of Hoonigan and DC Shoes, died in a snowmobile accident in Wasatch County, Utah. According to Wasatch County Sheriff's Office officials, Block was pronounced dead at the scene after the snowmobile he was operating turned over and landed on top of him. He was 55.

"It's with deepest regrets that we can confirm that Ken Block passed away in a snowmobile accident today," an Instagram post from Hoonigan Industries read. "Ken was a visionary, a pioneer and an icon. And most importantly, a father and husband. He will be incredibly missed."

Though Block primarily competed behind the wheel of a rally car, his death sent shockwaves through virtually every motorsports community, from Formula One to IndyCar to, of course, NASCAR. Following the news of Block's untimely death, Joey Logano, Kurt Busch, and other NASCAR drivers took to Twitter to pay tribute to the late racing icon.

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Ken Block first burst onto the actions sports scene when he co-founded DC Shoes in 1994. After selling the company in 2004, Block transitioned into the next chapter of his career: rallying. During his time competing in Rally America and World Rally Championship, Block racked up a total of 22 wins and 40 podiums. He was also a five-time X Games medalist in RallyCross.

Block, who clearly had a knack for marketing and brand building, went on to co-found Hoonigan Industries. The automotive-centric clothing and lifestyle brand was started as "an entire subculture fueled on the shared passion of going fast and breaking things." Block also became a viral sensation thanks to his "Gymkhana" series on YouTube. The series, which primarily featured him stunt driving and drifting in various locations, garnered nearly 1 billion views.

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For Block, racing was a family affair. In 2022, he raced the American Rally Association Championship alongside his wife, Lucy, and their 16-year-old daughter, Lia. In his final tweet, sent just hours before his death, Block teased an episode on his YouTube channel featuring Lia "tearing down, rebuilding and now driving her '85 Audi Ur Quattro."

"This year, Ken was so happy," renowned stunt performer and X Games champion Travis Pastrana told ESPN. "At the races, he was happy to be racing with Lucy and to have his daughter racing and to have his kids at most of the races. Few people get to the point in their lives where everything comes together, and to have it all taken away like this is devastating."

MORE: Kenny Irwin Jr.'s Fatal Crash Brought to Mind Another Tragedy That Happened Just Two Months Prior

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