The No. 23 Toyota Camry XSE will have a different look for the majority of races in 2026. Bubba Wallace and 23XI Racing have secured a new majority primary sponsor.
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According to a Tuesday announcement, Xfinity will expand its existing relationship with 23XI Racing. The company will continue to support Tyler Reddick in select races next season, including spring Darlington, but it will have an even larger presence on Wallace's No. 23 Toyota.
The first race featuring the purple Xfinity scheme will be the Daytona 500, one of NASCAR's four crown jewel races. Xfinity will then return for multiple races throughout the season while serving as the majority primary partner.
Xfinity did not detail the exact number, but the company confirmed the No. 23 will also feature the purple scheme at EchoPark Speedway (Atlanta) and Las Vegas Motor Speedway early in the season.
Photo credit: Xfinity
"Having Xfinity on the car for the Daytona 500 and doing more with our team for the 2026 season is an incredible honor," Wallace said in a press release. "What really excites me is how this partnership gives fans a front-row seat to everything we do.
"They're right there for every mile of the season, celebrating the milestones, and feeling like part of the team. Xfinity's support gives us the resources to compete at the sport's biggest stages while keeping fans at the heart of every race."
Xfinity has been a longtime sponsor of 23XI Racing while working with both Reddick and Wallace. The company has also played an instrumental role in the creation of the Cup Series team's "War Room" for race weekends.
The Xfinity Speed Center, which this author toured last season, features several rows of workstations for the key team members that work from Airspeed instead of at the track. The workstations face a wall-sized screen displaying the race feed, the leaderboard, the lap times, the weather, in-car cameras, and a view of the three pit stalls.
Now that Xfinity is no longer the title sponsor of NASCAR's secondary series, the telecommunications company has more opportunities to expand its presence in the Cup Series. It will continue to support 23XI Racing while continuing its pursuit of its first win as a primary sponsor.
"Xfinity has been an incredible partner in helping 23XI Racing grow both on and off the track," said Steve Lauletta, President at 23XI Racing.
"Their continued support gives us the resources to jointly create unforgettable experiences for our fans while also competing at the highest level. With Xfinity, we're not just building an elite team, we're building a partnership that puts fans first and helps the sport grow for everyone who loves racing."
