Chase Briscoe will have a new sponsor as he enters his second season at Joe Gibbs Racing and attempts to contend for the championship yet again.
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The Indiana native, who won three races last season, will have Free Bird Southern Spring Water as the primary sponsor of the No. 19 Toyota Camry XSE for multiple events in 2026 and beyond.
This is part of a multi-year deal between the beverage company and the championship-winning organization.
The first race featuring the Free Bird colors will be Darlington Raceway on March 22. The brand will then return at EchoPark Speedway on July 12 and the Charlotte Motor Speedway Roval on Oct. 11. This sponsor agreement follows Free Bird joining Chase Briscoe on a personal services agreement last year.
Photo credit: Joe Gibbs Racing
"We are thrilled to help introduce Free Bird to our NASCAR community," said Eric Schaffer, Executive Vice President and Chief Commercial Officer for Joe Gibbs Racing.
"The Southern Spring Water was created to celebrate America making them a great partner for Chase Briscoe and our No. 19 team."
This sponsor addition follows Briscoe returning to the No. 19 Toyota for a pivotal test session at North Wilkesboro Speedway. He completed countless laps while testing out multiple changes, including the 750-horsepower package.
It was during this session that Briscoe provided further thoughts about NASCAR bringing back The Chase as the championship format. He explained that this relieves some pressure on him now that he no longer has to worry about the "win and you're in system" or eliminations.
"The format before, like it was really one bad week could take your whole playoffs away, right," Briscoe said during the test day. "And now, I mean, still one bad race in a 10-race format can still do it, but it's not as bad as one race out of three.
"So if anything, I feel like it makes it less pressure-packed, in a sense, just because... you still don't have a mulligan, but you do at the same time. I think driving for one of the top teams, this format definitely should reward you just if you're running up front. A lot of consistency is going to pay off."
