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Comedian Bert Kreischer launches festival for Daytona 500 weekend

Comedian Bert Kreischer has put his fellow performers on the biggest stages through his Fully Loaded Festival and cruise. Now, he is bringing that energy to NASCAR for the inaugural Full Throttle Festival.

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According to a press release, Kreischer has partnered with live events company Medium Rare and NASCAR for this party the night before the 2026 Daytona 500. The Full Throttle Festival will take place at the Ocean Center Convention Center in Daytona Beach on Saturday, Feb. 14, 2026. This event will run from 7 p.m. ET until 1 a.m. ET while highlighting music, comedy, BBQ, and beer.

The lineup will include such music acts as Lynyrd Skynyrd, Diplo Presents Thomas Wesley, and ERNEST. It will also feature Kreischer performing stand up for the attendees. The longtime performer will also serve as the host of the event while bringing his party energy.

Along with the music, attendees will have access to food and drinks. The floor of the convention center will feature BBQ pitmasters from a variety of locations, as well as a special-selected menu. The drink menu will include different types of beer, cocktails, and even the vodka brand created by Kreischer and fellow comedian Tom Segura, Por Osos.

The press release says that NASCAR will also have touchpoints at this festival the night before the Daytona 500. It did not provide details about the attractions.

Tickets will go on sale on Friday, Dec. 5. General Admission tickets start at $74.99 for access to the festival and the Great American Beer Hall. VIP packages start at $249.99. These include VIP entrances, a VIP lounge with an open bar and premium bathrooms, and a VIP viewing area.

"I'm partnering with NASCAR to create the biggest, wildest, greatest pre-race event EVER," Kreischer, also known as The Machine, said in a press release. "We're not just throwing a party; we're bringing rock music, country music, comedy, beer and barbecue together to create one epic night of awesomeness.

"Picture all of THAT - the laughs, the fun, the meat sweats - stuffed inside the Ocean Center the night before the Daytona 500. It's an event you do not want to miss...and I cannot wait to go FULL THROTTLE with you!"

Kreischer, who also hosts multiple popular podcasts, is no stranger to NASCAR. He has attended as a fan and crossed paths with multiple drivers over the years.

The crossovers include having Kyle Busch and Samantha Busch on his "Something's Burning" cooking show. Kreischer and Segura also hosted a live episode of their "Two Bears, One Cave" podcast before a previous Daytona 500.

One of the biggest examples is last season's Coca-Cola 600, which Ross Chastain won after starting last. Kreischer spent the weekend in the Charlotte Motor Speedway infield with fellow comedian Dave Williamson, BBQ master Jody Flanagan, and wife/podcast host/producer LeeAnn Kreischer.

They smoked brisket for the campers and served it with such side dishes as coleslaw and macaroni and cheese. Kreischer then roamed the campgrounds in a mini-Jeep with Front Row Motorsports driver Noah Gragson so they could hand out free food, take photographs, and just hang out.

"There's so much passion in this sport," Kreischer told this author hours before the Coca-Cola 600. "And when you come out to this infield, you see this is someone's Memorial Day.

"This is family. People work hard to spend their money and to be able to hang in the infield."