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Hyak Motorsports introduces new sponsor to NASCAR

The No. 47 Hyak Motorsports Chevrolet Camaro will have a bright, new look during the 2026 season as the team brings a new sponsor to the NASCAR Cup Series.

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The team announced on Monday morning that Ricky Stenhouse Jr. will have Chef Boyardee as a primary sponsor in select races and as a full-season associate sponsor. He will showcase the food brand with a red scheme featuring the Spaghetti & Meatballs and Beef Ravioli flavors.

The Chef Boyardee scheme will make its debut on Jan. 31 and Feb. 1 with The Clash weekend at Bowman Gray Stadium. It will then return for the season-opening Daytona 500 on Sunday, Feb. 15. Stenhouse is a former two-time winner at the 2.5-mile superspeedway, which includes the 2023 Daytona 500.

The final race featuring the Chef Boyardee scheme will be at another track where the veteran driver has success. He will showcase the red and green scheme during the April 26 race at Talladega Superspeedway.

"We're excited to welcome Chef Boyardee to the Hyak Motorsports family," Stenhouse said in a press release.

"They're a brand everyone knows, and bringing them into NASCAR is something the entire team is looking forward to. We're ready to start the season off strong and represent Chef Boyardee throughout the year."

The addition of the new sponsor comes as Stenhouse and Hyak Motorsports prepare to get back into contention for wins. The team missed the playoffs and went winless after posting back-to-back winning seasons in 2023-2024. The number of top-10 finishes fell from six in 2024 to only three last season.

Yet, Stenhouse said during the season finale weekend at Phoenix Raceway that he and crew chief Mike Kelley had many ideas about how to improve early in the race weekend. The practice and qualifying sessions particularly stood out for them.

"We know what we did to get our balance better, and now it's just trying to figure out how to use all four tires better and just be faster," Stenhouse told FanBuzz in November. "Looking at data (at Phoenix) I felt like we're still good on the long run, which has been a good thing for us over the last month and a half. But it's going fast early, qualifying.

"Looking at practice... after 16-17 laps, I felt like we actually started running some little better lap times than (Kyle Larson) at the same time that we were out there together. But early in the run, he's going through the corner two-and-a-half, three miles an hour faster than I am through the center.

"And so just trying to figure out how to do that. We have some ideas, but it's going to take more effort, more work in the offseason to get all that done."