NASCAR is boosting its hospitality offerings with two luxury setups. These will add an entirely new viewing experience to stock car racing, one that could draw in the wealthier fans.
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The first of these experiences is 1948, which bears the name of NASCAR's founding year. This experience, which debuted during last weekend's Daytona 500, sits at the France Family suite level while offering the full view of the track and competition.
The 1948 experience also offers "curated amenities, elevated culinary offerings, premium beverage service, and dedicated VIP entry and concierge-level service."
Photo credit: NASCAR
Those who purchase this experience at $10,000 per ticket will also gain access to the garage, pit area, pre-race entertainment areas, and victory lane. They will take part in a pre-race track lap and receive a "bespoke commemorative gift."
While 1948 is a quieter hospitality offering, the Rev House is all about noise and entertainment. This offering is for the fan who wants to fully embrace the party aspect of the sport.
This particular experience offers a private viewing area for the race, as well as included food and beverages. It has pit road access, a private pre-race viewing area, and driver appearances. The Rev House also offers a live DJ.
NASCAR did not provide pricing details for the Rev House experience.
"NASCAR Signature Experiences represents the next evolution of the premium fan experience at NASCAR race weekends," said Michael Verlatti, Vice President, Signature Experience Group. "With 1948 and Rev House, we're creating distinct environments that blend elevated service, curated culinary programs, and immersive storytelling.
"The goal is to bring fans and partners closer to the sport by delivering distinct, high-touch experiences that combine access, service, and energy in a way that is unmistakably NASCAR."
The updated hospitality options will also be at San Diego and Homestead-Miami Speedway. NASCAR has the goal of branching them out to all of its in-house tracks.
