Rebel Bourbon is changing up the No. 33's scheme for the race weekend at Michigan International Speedway. The primary sponsor will field a black car in Kyle Busch's memory.
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Busch passed away on May 21 at the age of 41 after severe pneumonia progressed into sepsis.
Rebel Bourbon, which first joined Busch as a primary sponsor in 2024, provided a look at the scheme on their Instagram profile. The No. 33 — which used to be Busch's No. 8 — will feature an all-black scheme instead of wood grain. It will have white lettering with red outlines.
Photo credit: Rebel Bourbon
"This weekend in Michigan, we will be honoring Kyle Busch with our all-black Rebel NASCAR scheme," the company said in a statement on social media.
"A tribute to his legacy, his impact, and the moments we shared on and off the track. Kyle will forever be part of the Rebel family."
Once again, Richard Childress Racing driver Austin Hill will be behind the wheel of the No. 33 Chevrolet Camaro. The full-time O'Reilly Auto Parts Series driver controlled the entry during the Coca-Cola 600 at Charlotte Motor Speedway three days after Busch passed away. He returned to it again last weekend at Nashville Superspeedway.
Rebel Bourbon supported Busch during numerous races. The company first took over the No. 8 at Richmond Raceway in 2024 before returning at World Wide Technology Raceway and Homestead-Miami Speedway.
The sponsorship continued into 2025 as Rebel Bourbon returned for four more races. This included Circuit of the Americas and Kansas Speedway. The company then announced it would be back for more races in 2026, the first of which took place at Circuit of the Americas.
Another part of this sponsorship involved a special release in 2025, the Kyle Busch 108 Single Barrel Bourbon.
This limited-edition drink was created using a recipe from 1849. It was aged for a full four years before being bottled at 108 proof (54% ABV). Rebel released 5,000 cases nationwide.
