Sunday night at Homestead-Miami Speedway, Hendrick Motorsports showcased a surprising celebration after Kyle Larson won the Cup Series championship for the third time.
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Jeff Gordon, Rick Hendrick, Larson, and Cliff Daniels posed by the Bill France Cup while biting into Snickers bars. This appeared to be random at first, but Hendrick actually came up with the idea after Denny Hamlin made comments about his team needing to have a Snickers back in July.
For those who haven't seen countless advertisements on TV, a long-running campaign featured people acting unlike themselves until they ate a Snickers bar and became normal again. This included Betty White attempting to play tackle football back in 2010.
As the slogan said, "You're not you when you're hungry. Snickers satisfies."
Feeling like ourselves again. https://t.co/m12o1oj4au pic.twitter.com/kArMU2Np2A
— Hendrick Motorsports (@TeamHendrick) November 9, 2026
"I totally forgot about those comments, but Rick, he's on TikTok and all social media," Larson said ahead of the NASCAR Awards banquet. "So anything that is said about Hendrick Motorsports, he sees, and he takes it to heart. I know it pissed him off."
Larson also said that the Snickers celebration was meant to be fun and that he hopes Hamlin takes it as such.
Hamlin made these comments at a point in the season in which only Chase Elliott had wins for the team. The 2020 Cup Series champion had won at Martinsville Speedway and Texas Motor Speedway.
Larson, Alex Bowman, and William Byron had all fallen short of victory lane. Bowman had also missed multiple races earlier in the year due to vertigo. The race just before the podcast — the Brickyard 400 — featured all four drivers finishing 19th or worse.
"They need to have a Snickers," Hamlin said while recording an episode of Actions Detrimental. "They've not been theirself (sic) in a while."
Hamlin continued and said that he was just clowning around. He said that the cars still had speed; it's just that they expect to see more from Hendrick Motorsports.
Hamlin has also since said that his Snickers comments were actually referencing the "trolls" in the social media comments and what these trolls said about Hendrick Motorsports.
The team ultimately turned the season around. Elliott, Byron, and Larson made the Chase. Byron won at Martinsville Speedway while Larson won three Chase races and the championship. This set up the opportunity to celebrate with a Snickers.
