The yellow star is back in NASCAR. Rockstar Energy will return to stock car racing while partnering with the championship leader.
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According to a press release, Rockstar Energy will join forces with 23XI Racing to sponsor Tyler Reddick. The brand will have branding on the No. 45 team's equipment and firesuits. The brand will also take over the No. 45 Toyota Camry XSE for select races.
The first race featuring the yellow star on Reddick's Camry will be at Talladega Superspeedway on April 26. Reddick previously won the spring race at the superspeedway in 2024.
Photo credit: Rockstar Energy
"Joining Rockstar Energy now is the right fit for both of us," Reddick said. "From day one, it was clear we share that winner-take-all attitude. I'm fired up to rep the yellow star with the No. 45 team and bring Rockstar to victory lane this season."
Reddick previously had Monster Energy as one of his sponsors. The energy drink brand also sponsored teammate Riley Herbst and Joe Gibbs Racing's Ty Gibbs. However, the brand has not sponsored him since the end of the 2025 season.
Rockstar Energy has ties to numerous sports through prominent athletes and personalities. The brand has a robust roster that includes golfer Charley Hull, motorsports star Tanner Foust, racing prodigy Lia Block, three-time Formula Drift champion Fredric Aasbø and his teammate Ryan Tuerck.
Other athletes include Olympic medalist Tatiana Weston-Webb and snowboarders Jill Perkins, Red Gerard, and Reira Iwabuchi. Skateboarders Chris Joslin, Cory Juneau, Keegan Palmer also fill out the lineup.
Now, Reddick will welcome the brand back into NASCAR as he continues his pursuit of his first Cup Series championship.
"Our goal is always to surround our drivers with partners that reflect their discipline, grit, and commitment to excellence and Rockstar's ambition and support for Tyler signaled exactly that. Aligning with an athlete and team performing at this level speaks volumes to where the brand is headed in this new chapter," said Steve Lauletta, 23XI team president.
"Together, Rockstar and Tyler are poised to bring a lot of excitement to the track this season, and we look forward to seeing the partnership come to life."
