NASCAR fans attending the championship weekend at Homestead-Miami Speedway will see something unique if they look toward the sky.
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The normal Goodyear Blimp that circles the race track will have a different look as it advertises the Nov. 19 release of GTA VI.
The official Goodyear Blimp website shared the news in a roundabout way. It listed all of the events at which the airship will appear in the coming weeks, and it used different styles to deliver the message.
Photo credit: Goodyear
The schedule for NFL games taking place in California used the same image of fans tailgating. The schedule for Toys for Tots events used the same photo of a woman handing a toy to a small child.
The events in Florida, however, all had art pieces highlighting the unique colors of South Florida. These all listed "Vice City" as the city. Vice City is the fictional version of Miami in the Grand Theft Auto universe.
Taking the Vice City blimp to Homestead-Miami Speedway on Nov. 6-8 is a smart move. After all, the NASCAR championship weekend takes place fewer than two weeks before the highly anticipated video game releases.
Additionally, GTA VI takes place in the state of Leonida, the fictional version of Florida. The fictional version of Miami serves as the centerpiece of this game, but players will also travel to other areas while committing crimes and exploring.
The custom blimp livery is one of the many ways in which Rockstar Games has promoted the upcoming video game. Custom-wrapped buses have traveled around Chicago while billboards have taken over multiple American cities.
A fleet of vehicles customized like those found in the video game have also appeared in multiple parts of South Florida.
GTA VI will become available on Nov. 19, on PlayStation 5 and the Xbox Series S/X. The PC version will launch at a later date.
The standard edition of the game will be available digitally for $79.99. The Ultimate Edition, including exclusive vehicles, outfits, stores, weapons, and more, will cost $99.99. Rockstar Games does not offer a true physical disc edition.
