Brad Keselowski made a big choice ahead of the 2026 NASCAR season. He took part in Full Speed: The Daytona 500 and showed some vulnerability.
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This isn't something he needed to do; he could have let another driver showcase their preparation for the Daytona 500 and the 2026 season. Yet, he chose to do so because he believes in the production crew and how they portray the top level of NASCAR.
"Amazon has done a phenomenal job of showcasing the sport in a positive light while still being true," Keselowski said in response to a question from FanBuzz. "They deserve a lot of credit for that."
The feature-length Full Speed: The Daytona 500 featured four main drivers — Keselowski, Noah Gragson, Connor Zilisch, and Kyle Busch. Each driver brought a different story to the project, which changed the tone with every passing scene.
It's one race that can define a legacy.
FULL SPEED: The DAYTONA 500 is streaming now on @PrimeVideo. pic.twitter.com/wttpIR20oC
— NASCAR (@NASCAR) March 5, 2026
These drivers didn't show a plethora of feel-good moments; they put some emotions on display while discussing losing streaks, family tragedy, and other aspects of life that racing fans don't regularly see on display.
Keselowski, in particular, showed the extensive rehab he had to undertake while recovering from a broken femur. He showed the physical therapy, the "medieval torture devices" used to work on his leg, and even the testing he had to complete before receiving approval from NASCAR.
For comparison, two RFK Racing drivers made the playoffs in 2023, but they did not take part in the first season of NASCAR: Full Speed on Netflix. Neither Chris Buescher nor Keselowski let the cameras into their lives as they tried to remain in championship contention.
Instead, the series focused on drivers such as Denny Hamlin, Ross Chastain, Ryan Blaney and William Byron.
Brad Keselowski's journey to The Daytona 500 was one of perseverance 😤
Full Speed: The Daytona 500 is streaming on Prime Video. pic.twitter.com/YrmwSRl70g
— Sports on Prime (@SportsonPrime) March 6, 2026
At the time, conversations in the garage made it appear that RFK Racing as a whole remained hesitant about taking part in the documentary series. Yet, Keselowski pushed back against that notion.
"I would say the whole industry was hesitant," he explained. "I don't know if I would say RFK was more or less hesitant than anyone else, but there's a vulnerability to being recorded all that time and there are moments that we all have our unflattering moments and nobody really wants to air their own dirty laundry, and there's a balance in that.
"I think it's just getting comfortable with the camera people and even more so the production team. Yes, we want it to be real. We want to share the good moments that are fun for our fans, but we don't want to embarrass ourselves either and there's a balance between those two that I think you try to walk."
Keselowski says the confidence in the production crew has grown over the years. They've developed relationships with the people making NASCAR: Full Speed and they've seen the end product. Giving the cameras behind-the-scenes access is less of a concern at this point.
"It's interesting because a lot of conversation has been about Netflix and the F1 show, and I sense probably the opposite out of them," Keselowski said.
"Like today, they probably entered with their eyes open and trusting and probably got burned a little bit on a few things here and there and now they're kind of like, 'Yeah, I don't really want to participate anymore.' So, those things come and go. Right now, it's in a really good spot."
