Front Row Motorsports has announced that Todd Gilliland will reunite with a sponsor that entertained NASCAR fans. Grillo's Pickles will return in 2025.
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Front Row Motorsports announced the news on Dec. 23. The Cup Series organization said that Grillo's Pickles will return to Gilliland's sponsor lineup while moving to the No. 34 Ford Mustang. The pickle company will serve as the primary partner for three races.
The first race with the Pickle Car will be at Pocono Raceway on June 22, 2025. It will return for the streets of Chicago on July 6, 2025.
The final race for Grillo's Pickles will be at New Hampshire Motor Speedway, the site of its debut, on Sept. 21, 2025. This race marks the first time New Hampshire has been a part of the playoff schedule.
"I think everyone loves Grillo's Pickles," Gilliland said in a statement. "They debuted such an awesome scheme at New Hampshire and fell in love with the program.
"The Pickle Car has really taken a life of its own and I can see it becoming one of NASCAR's most popular schemes. I really want to thank Grillo's Pickles for becoming a bigger partner of our program in 2024 and now for 2025. Things are getting better and better with our team and the partners make it all possible."
Giant pickle in the garage!
That sounds awkward. pic.twitter.com/kfdyykmMdt— John Newby (@JohnNewby_) August 24, 2024
Grillo's Pickles joined Gilliland and the No. 38 team for three races last season. The first event was at New Hampshire Motor Speedway as Gilliland finished 12th. Grillo's Pickles then returned for Michigan International Speedway and Daytona International Speedway later in the summer.
Of course, the partnership included much more than schemes on the Ford Mustang. The Front Row Motorsports driver and Grillo's Pickles collaborated on social media content. Sam Sam the Pickle Man also visited the garage areas at tracks while posing for photos with fans and Gilliland.
"We are excited to extend our partnership with Todd and Marissa Gilliland and Front Row Motorsports," said Adam Kaufman, President and CEO, of Grillo's Pickles, in a statement.
"Todd and the Front Row Team have been amazing partners to encourage Grillo's Pickles and NASCAR fans to Chill Out and Eat a Pickle. We can't wait to go bigger and better with this program next year with a great slate of races."
