Photo credit: Nigel Kinrade Photography

Toyota Cup Series teams lock up sponsors ahead of 2025 Clash

The 2025 NASCAR season quickly approaches, and with it comes numerous sponsor announcements. This includes three from Toyota-affiliated Cup Series teams.

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Joe Gibbs Racing, 23XI Racing, and Legacy Motor Club all made key announcements on Jan. 30. JGR revealed that it had added another sponsor to support Denny Hamlin and the No. 11 team in the wake of FedEx and Mavis departing. 23XI Racing added a team-wide associate partner. Legacy Motor Club added a 14-race sponsor for John Hunter Nemechek and the No. 42 team.

According to JGR, National Debt Relief will serve as the primary sponsor of Hamlin and the No. 11 Toyota Camry XSE in four Cup Series races. The first will be the Daytona 500 on Feb. 16. The sponsor will return at Circuit of the Americas on March 2, Charlotte Motor Speedway on May 25, and Talladega Superspeedway on Oct. 19.

"National Debt Relief is going to be a great asset to our team," Hamlin said in a press release. "Growing up, my parents did everything possible to further my racing career, and that was obviously not easy financially.

"So, I understand the reality that so many people are facing and the uncertainty that financial hardship can bring. I'm excited about this partnership and the opportunity we have to promote National Debt Relief's services that allow people to get out of debt and get their life back on track."

According to 23XI Racing, Shady Rays will join the team as an associate partner in select races this season. The company — which also supports Hamlin — will be the official sunglasses provider of 23XI Racing, Bubba Wallace, and Tyler Reddick.

The partnership between 23XI Racing and Shady Rays is a multi-year deal.

"The glare reduction and clarity I get from Shady Rays' polarized lenses are game-changers, especially during those challenging transition periods when the sun's low on the horizon," Wallace said.

"Whether I'm driving on the road or working with my crew in the garage, having premium eyewear that I can trust makes a real difference in my performance."

Pye-Barker Fire and Safety, a long-time partner of Nemechek, will continue to support him as he returns to Legacy Motor Club. The company will first take over the No. 42 Toyota Camry XSE at Circuit of the Americas on March 2.

Legacy Motor Club did not provide the full 14-race schedule featuring Pye-Barker Fire and Safety.

"Pye-Barker has been a longtime supporter of mine throughout my racing career, dating back to my Truck Series days," Nemechek said in a statement.

"I'm thrilled to continue with Pye-Barker at LEGACY MC. I hope to make everyone at Pye-Barker proud when I represent them both on and off the track."