Brazilian content creator Aelton Silva dos Santos has died at just 33, leaving behind a growing online following and a deep connection to the local soccer scene.
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Dos Santos was found dead in his home. No cause of death has been announced.
Esporte Clube Bahia confirmed the news in a tribute, remembering him for his passion for the sport and his presence on social media. The club also noted he is survived by his wife and young son, offering condolences to his family and friends.
For a lot of people, this one feels personal.
Dos Santos built a following of more than 33,000 on Instagram, where he mixed humor, event promotion and commentary on matches around Salvador. His posts had a local flavor that resonated, especially with fans who followed Esporte Clube Bahia and the broader Brazilian soccer culture.
He was also involved in the modeling world, working with DS Models, according to his profile.
His final post came just days before his passing, a collaboration highlighting events in the area. Since then, the comments have filled with messages of disbelief and grief.
"Rest in peace," one fan wrote.
"Tell me it's a lie," another added.
Others shared personal stories, saying he helped them early in their careers and left a lasting impression.
A life that touched a lot of people in a short time. And a loss that is being felt well beyond the sport and beyond social media.
