Someone should have checked the copywriter on this one.
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.@adidas you may want to rethink the subject line pic.twitter.com/curUb8FieO
— Mike Denison (@mikd33) April 18, 2017
In the "open mouth, insert foot" category, Adidas used the wrong word in its congratulatory message. "Congratulations, you finished ..." would have been just fine, but using the verb "survive" has set people off. The Boston Marathon bombing happened April 15, 2013, and was a horrible moment people won't soon forget. So using "survived" and "Boston Marathon" in that context didn't go unnoticed.
hey @adidas wat were alt subj lines for this stream? "congrats, ur city was spared a terrorist attack this year, shop official gear" ??? pic.twitter.com/tYoWrB2eol
— Vi Huynh (@vihhuynh) April 18, 2017
Adidas would like to sell you some stuff now. h/t @anthonymadrigal #copywriting #rethinkthis @universalhub pic.twitter.com/v2TLXs7Bf7
— Dan McCarthy (@acutalproof) April 18, 2017
https://twitter.com/gfuentesyo/status/854384022608281601
.@adidas you may want to rethink the subject line pic.twitter.com/curUb8FieO
— Mike Denison (@mikd33) April 18, 2017
https://twitter.com/Shopthomaspaul/status/854383962252337153
Adidas hasn't made a public statement as of Tuesday afternoon, but given the outcry, expect one to come at some point.
