Years after a bombing rocked Boston, Adidas jumped into a PR disaster thanks to an insensitive email Kevork Djansezian Getty Images
<> on April 21, 2013 in Boston, United States.

Someone should have checked the copywriter on this one.

In the “open mouth, insert foot” category, Adidas used the wrong word in its congratulatory message. “Congratulations, you finished …” would have been just fine, but using the verb “survive” has set people off. The Boston Marathon bombing happened April 15, 2013, and was a horrible moment people won’t soon forget. So using “survived” and “Boston Marathon” in that context didn’t go unnoticed.

Adidas hasn’t made a public statement as of Tuesday afternoon, but given the outcry, expect one to come at some point.

Ray Marcano About the author:
Ray grew up in the Bronx, New York, so no surprise --- he's a lifelong New York Yankee fan. He's suffered through the last 40 years of bad New York hoops (he's a Knicks fan) and gets occasional giggles from the Rangers (NHL finals last year!).  In addition to his ...Read more
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