The Mountain West Football Media Summit isn't exactly the hottest ticket in Las Vegas this week, nor does it garner a ton of attention from the national college football media landscape.
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Don't tell that to Hawaii head coach Nick Rolovich, though, because that man sure knows how to turn an event full of coachspeak into one of hilarious unpredictability.
At the annual event last year, the former Warriors star quarterback from the early 2000s brought an Elvis Presley impersonator. He followed it up with a Britney Spears impersonator at this year's MWC Media Days at The Cosmopolitan of Las Vegas.
"Oops, I did it again, Commish," Rolovich told MWC Commissioner Craig Thompson before the trio took a picture.
Yes, you better believe Rolovich did it again, and quickly became the day's hero in Vegas. Heck, he might be college football's hero for lightening up the mood to what usually is a rather serious, business-like week across the country.
According to Yahoo! Sports reporter Pete Thamel, the pop star impersonator is Katie Murdock, a longtime tribute artist to Spears, and the estimated price Rolovich paid to have her attend was $400 per hour. The third-year coach found Murdock through agency Las Vegas Talent, per the report.
Apparently live animals are not allowed and forever out of the equation, and Rolovich had some other options since it is Vegas, after all, but landing a fake Britney Spears to spice things up was a nice call.
There's a lot of weird parts to this, obviously, but one should stand out to anyone who remembers the pop star's glory days:
Some college football players this year weren't even born when Spears came out with her first hit, "...Baby One More Time."
Only time well tell how much luck the pop star impersonator will bring to Hawaii this year, but let's just hope it's better than the 3-9 campaign, including 1-7 in MWC play, that Elvis brought to the Warriors in 2017.
No matter what, though, this is an all-time classic move and all eyes will be on Rolovich to see what he can do to top it next season.
