Grace Charis didn't set out to become one of the internet's most recognizable golf influencers. But somewhere between picking up a club during the pandemic and amassing more than eight million followers across platforms, she found her niche and leaned into it.
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"It just compounded," Charis told On3 in a recent interview. "It took off, it did well, and I just kept posting... I got stuck into it, but I really enjoyed it."
Charis, 22, now boasts 3.7 million followers on Instagram, three million on TikTok, one million on X, and 1.5 million YouTube subscribers. Her content blends golf with what she calls "cool stuff" — such as scenic courses, interesting holes, and a bit of personality that occasionally pushes the boundaries of traditional golf media.
"I'm pretty positive and happy, and I'm in a good space outside," she said. "It's usually a beautiful scene... or there's something captivating. I think people are just engaged with what I'm doing."
While she's known for her online presence, Charis is also sharpening her game in competitive settings. She recently teed it up in the Tenerife Women's Open in Spain and plans to play in a tournament later this month near the Texas-Arkansas border, close to her home in Dallas.
Balancing content creation and tournament prep isn't always easy.
"When I compete, I can't think of anything besides competing and learning the course," she said. "But if there's something interesting, I'm like, 'No, this is too cool to not document. I have to."
Charis also recently launched her own golf apparel brand, Dialed Golf, which she says reflects her creative, comfortable style.
As for turning pro someday?
"If the low rounds come and I have the opportunity to go pro, that would be amazing," Charis said. "Just playing as many tournaments as I can, trying to make cuts, trying to make a little bread out there, that would be great."
