Dana White had a mix of emotions after UFC 329 last weekend. He had witnessed a universally-lauded fight card take place, but he had also witnessed the broadcast make a major mistake.
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The crew had mistaken a four-division world champion boxer for a player from the NBA.
"I just paid Shakur Stevenson a (expletive) load of money, and for some reason we can't figure this celebrity (expletive) out," he said during his post-fight press conference. "They put him up as a (expletive) OKC NBA player. Are you (expletive) kidding me?
UFC broadcast thought Shakur Stevenson was Jalen Williams from the OKC Thunder 😭 #UFC329 pic.twitter.com/YxIXh1252b
— Championship Rounds (@ChampRDS) July 12, 2026
"It's just absolutely crazy, but... we are the absolute worst to ever do the celebrity thing. We put the celebrities up, we are the worst. I just had this (expletive) debate in the back with my guys while I was screaming at everybody back there, and they said, 'No, soccer's worse. Soccer shows the people, and they don't put up any graphics.'
"Oh, no, we put up (expletive) graphics and put the wrong guy's name on it," White shouted. "We win. We're the worst."
Stevenson is not the only celebrity who showed up at 329, only to have the crew put the wrong name on the graphic. Former boxer Terrence Crawford for rapper Kendrick Lamar.
It's not like these boxers surprised the production crew. White specifically said that he paid Stevenson a significant amount of money.
UFC fights have also historically brought in major celebrities as attendees over the years. Some examples include Kid Rock, Shania Twain, Matt Damon, Justin Bieber, Shane Gillis, Mark Zuckerberg, Robert Kraft, and Michael Irvin among countless others.
These mistakes, as White pointed out, followed the team pulling off a major feat in a different part of the country. They built an arena at the White House for a historic event. This is something that no other crew in history had ever done.
