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Colin Kaepernick AP Photo/Ted S. Warren, File

Colin Kaepernick might not be tossing touchdowns or escaping tackles in the NFL this season, and might never again, but that’s not stopping him from cashing checks from one of the world’s most iconic brands. There’s no protest that can stop that, either.

Kaepernick, the former San Francisco 49ers quarterback turned activist and undisputed leader of the highly debated national anthem protests in football, is now one of the faces of Nike’s 30th anniversary “Just Do It” campaign, and it is both widely well-received and controversial as you would expect.

A Twitter post from Kaepernick reading “Believe in something, even if it means sacrificing everything. #JustDoIt” has created quite a ruckus on social media.

Over 280,000-plus retweets and another 680,000-plus likes is about as viral as something gets these days.

Kaepernick, who has been sponsored by Nike since 2011, has reportedly renegotiated a new deal the the athletic giant that will include a signature shoe and apparel.

For everyone who praised the advertisement decision, there was someone quick to despise it, and vice versa. It’s the ultimate tug-of-war match between those who feel the protests against social injustice are a constitutional right and many others who believe it is disrespecting the American flag, country, and military.

It’s a slippery slope, one that has stirred up countless debates among the league, its fans, those who have no interest in football, and even President Donald Trump.

Here are some of the mixed reactions:

The Positive

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🗣🗣🗣🗣Just.Do.It ✊🏾 @kaepernick7

A post shared by LeBron James (@kingjames) on

The Negative

The Aftermath

Since the announcement, #NikeBoycott has become a trending topic on Twitter, people burned shoes, and Nike’s stock went down over 3 percent on Tuesday alone.

The first two definitely are a direct correlation, but the last one might not be. Nike’s stock definitely dipped, but is that just a bad day or a start to a new trend? The company is currently in the middle of a massive growth year.

Only time will tell what comes from this, if it will be positive or negative for Nike, but one thing is clear here: Colin Kaepernick might not be playing in the NFL right now, but he isn’t going anywhere.

READ MORE: Texas Senate Candidate Sides With Athletes on NFL Anthem Protests

Author placeholder image About the author:
With over 10 years of sports writing experience, Brett has covered some of the top local, regional, and national sporting events in the Heartland for both print and digital platforms. He is a graduate of Kansas State University and resides in Austin, Texas.
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