NBC just wrapped up its coverage of Super Bowl 60, but the attention is already shifting to the 2026 NFL season. ESPN is leading the charge with a new campaign that unveils the Super Bowl 61 logo.
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The logo has a distinct Southern California feel — fitting, considering that the game will take place at SoFi Stadium in Los Angeles. This logo has a sunset color scheme, and it features a wave just made for surfers.
The official Super Bowl LXI Logo has arrived 🤩 pic.twitter.com/cVn9ILCwYt
— NFL (@NFL) February 9, 2026
ESPN will embrace the Southern California scheme with its new campaign, "We're Going to the Super Bowl!" This campaign plays on former New York Giants quarterback Phil Simms saying "I'm going to Disney World" immediately after being named Super Bowl 21 MVP.
The Disney theme is prominent, starting with an appearance from "Toy Story" characters Buzz, Woody, and Bo Peep. Several other characters from Disney properties then appear while making the trip to Super Bowl 61.
The list includes Mickey Mouse, Darth Vader, Din Djarin, Grogu, Iron Man, Deadpool, Wolverine, Stitch, the Muppets, Bart Simpson, Maui from "Moana," R2-D2, C-3PO, Lightning McQueen, Carl Frederickson from "Up," Moana, and "Zootopia" characters Judy Hopps and Nick Wilde.
The "Frozen" contingent includes Anna, Elsa, Sven, Olaf, and Kristoff.
Next year, Disney is going to the Super Bowl! pic.twitter.com/Yn8ABoYkgr
— ESPN (@espn) February 9, 2026
The ESPN coverage of Super Bowl 61 will include some prominent sports personalities. Troy Aikman and Joe Buck will call their seventh Super Bowl together while Jason Kelce, Eli Manning, and Peyton Manning all make appearances.
The ESPN poster also prominently features such personalities as Pat McAfee, Stephen A. Smith, Randy Moss, and several other mainstays on the network.
"Few phrases are as instantly recognizable in sports as 'I'm going to Disney World,'" said Asad Ayaz, Chief Marketing and Brand Officer of The Walt Disney Company, in a press release.
"This campaign brings together the scale of ESPN, the global power of Disney's brands and characters, and the excitement of the Super Bowl to create a shared moment that signals just how big this milestone is for our company and fans."
