The ever-growing buzz over clothing designer Kristin Juszczyk's wildly popular puffer jackets is showing zero signs of slowing down, as an officially licensed "NFL Super Bowl Puffer Vest" has gone up for auction and already reached an insane bidding price, with plenty of time still to go.
To back up for a moment, a little over a week ago it was announced that Juszczyk — wife of 49ers fullback Kyle Juszczyk — had landed an NFL licensing deal after the interest in her custom jackets began soaring straight to the moon once Taylor Swift strolled into Arrowhead Stadium wearing a No. 87 Travis Kelce puffer.
Now, on the cusp of Super Bowl Sunday where Juszczyk's beloved 49ers will face the Chiefs, the designer has chosen the aforementioned auction route for her very first NFL-licensed custom creation, with all proceeds being donated to the National Breast Cancer Foundation.
Talk about setting an amazing tone for your freshly minted brand that only seems to be gaining a special kind of momentum with each passing day. The heartfelt gesture is in honor of her mother, who sadly died of the disease in 2012.
As Juszczyk told the Today Show, "I just feel like this is my mom. I just need to give back in some way."
Here's an official look at the Super Bowl LVIII vest:
Kristin Juszczyk is releasing her first NFL licensed design for Super Bowl LVIII ?
The vest will be auctioned this week with the proceeds going to the National Breast Cancer Foundation
(via @krisjuszczyk) pic.twitter.com/OU9Uh1XGlE
— 49ers on NBCS (@NBCS49ers) February 8, 2024
The puffer vest features the Super Bowl LVIII logo that's naturally coupled with No. 58 on both the front and back, with a jersey name of "SUPER BOWL." On the front of the bottom right side, in what appears to be a typewriter-style font, are the team names along with the date of the game.
As of this publishing, the current bid for the one-of-one Super Bowl LVIII vest is at an astronomical $32,800. It's more than safe to say the buzz has become officially palpable for Juszczyk's first official piece. The auction will end on Saturday, Feb. 10 at 11:59 p.m. EST, so don't be the least bit surprised if the bidding manages to eclipse the $50,000 mark and beyond.
Perhaps the funniest part of all in regard to Kristin Juszczyk's inspiring and unexpected rise to stardom as a clothing designer is that this whole thing reportedly began when she started making custom Halloween costumes for her and husband Kyle.
