Don’t let the ongoing debates of anthem protests or domestic violence completely turn you away from the NFL. There are some incredible players, many people who do amazing things, and the league has one initiative in motion that’s truly one-of-a-kind.
It didn’t matter if a player wore Nike, Under Armour, adidas or anything else. The brand was irrelevant. During Week 13 of the NFL season, and in the days before and after games, more than 800 players celebrated “Unboxing Day” to unveil custom cleats that represent a charitable organization of their choosing, and they wore them on the field as part of the NFL’s “My Cause My Cleats” campaign.
For Jacksonville Jaguars punter Logan Cooke, a Columbia, Mississippi native, he combined his love for the outdoors and football by wearing these special Mossy Oak Bottomland cleats to support the Catch-A-Dream Foundation.
The Catch-A-Dream Foundation helps take children with life-threatening illnesses on hunting and fishing trips of a lifetime.
Cooke, who played college football for the Mississippi State Bulldogs, booted seven punts for 329 yards — a 47-yard average — including two inside the 20-yard line, in the Jags’ 6-0 win against the Indianapolis Colts on Sunday at TIAA Bank Field.
These custom cleats will be auctioned off at the 43rd Annual NWTF Convention and Sport Show — one of the biggest consumer shows in the country — from February 13-17 in Nashville, according to OutdoorHub.
The NFL’s “My Cause My Cleats” campaign started in 2017, and it was simply incredible this year.
“Our players are passionate supporters of many charitable causes and serve as change makers in their communities,” National Football League commissioner Roger Goodell said. “We are excited to build upon last year’s success and work with our players to example this unique platform that enables them to raise awareness for causes they support.”
Each pair of cleats told a different story, and every player now has a chance to raise funds for their cause by auctioning their cleats at NFL Auction, with 100 percent of the money going to the player’s charities, according to NFL.com.
Many players worked with their sponsored brand. Others worked with independent designers. The result was a special unboxing by NFL players in locker rooms across the country and several social media posts as part of the NFL’s initiative to raise awareness.
Cooke’s special Catch-A-Dream Foundation pair is just one of the incredible stories shared across the league.