Super Bowl 60, which pits the Seattle Seahawks against the New England Patriots, is mere days away. That means that companies such as Xfinity are dropping early glimpses of their upcoming ads.
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The telecommunications company released its nearly 2-minute ad and revealed it will head to Jurassic Park from the titular film. Jeff Goldblum, Laura Dern, and Sam Neill all return while saying new lines between footage from the 1993 film.
How does Xfinity get involved? Basically, the company solves a major problem. When Arnold (Samuel L. Jackson) and Hammond (Richard Attenborough) lose connection to the park, an Xfinity tech steps in and saves the day. They plug in a new router and immediately restore connection.
A ‘Jurassic Park’-themed #SuperBowl ad for Xfinity has been released.
Sam Neill, Laura Dern and Jeff Goldblum all reprise their roles. pic.twitter.com/zFAn8QXNnl
— DiscussingFilm (@DiscussingFilm) February 2, 2026
Dinosaurs don't go on rampages, eating and killing people. Instead, gates remain locked and the park's owner avoids disaster.
In fact, the Super Bowl 60 ad shows that Neill, Dern, and Goldblum have a relatively pleasant weekend. They get some treatment in the spa, they enjoy cocktails by the pool, and they enjoy some quality time with the dinosaurs.
Dern's character, in particular, goes for a jog with numerous creatures while Goldblum enjoys a strong wireless signal thanks to Xfinity.
Xfinity bringing back "Jurassic Park" and some of its main characters is only one of the many examples of unique Super Bowl ads. Many other companies will use the biggest game on the NFL schedule to showcase their products and potentially boost sales numbers.
Some companies have provided the first look at their ads. This includes State Farm, which will put actors Danny McBride and Keegan-Michael Key in ridiculous outfits so they can sing a "Living on a Prayer" parody.
Bud Light will bring back Shane Gillis, Peyton Manning, and Post Malone for a hectic wedding party in which countless people chase a keg down a steep hill. These three celebrities joined forces last year for a Super Bowl ad focused on a barbecue.
