After collaborating with PUMA to release WWE-inspired shoes, Alexander John linked up with Reebok to create the Sin Cara line, “Soy Lo Que Soy” or “I am what I am.”
The collection ties in with honoring the late Eddie Guerrero during Hispanic Heritage month.
“It’s an amazing experience. Me as a little kid, growing up watching Eddie Guerrero, wrestle in El Paso, it’s great to see him being honored in this way,” Sin Cara said on the In This Corner podcast.
The shoes and shirts drop in stores on October 13.
According to WWE, “Sin Cara has helped inspire the line and ensure the line has an authentic look to appeal to the Hispanic market.”
The release of the shoes comes just days after what would have been Guerrero’s 50th birthday.