The Montgomery Biscuits, a minor league baseball team based out of Alabama, are in the midst of a solid season. They're tied for the Southern Division North lead in the second half of the season. In turn, they decided to spice up their promotional events this weekend at the MiLB Double-A level.
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'Millennial Night' will feature avocado burgers, selfie stations, and a napping area. Oh, and the first 1,000 fans through the gate get a participation ribbon. It's every millennial's dream, right?
Nope. The theme night has actually angered the exact fan base Montgomery was trying to reach: millennials.
Chuckle of the day... https://t.co/4JWs51BjkO
— TrueAmericanMovement (@TrueAmeriMove) July 19, 2018
Montgomery's baseball webpage details the promotional night on Saturday, July 21 like this:
Here's to you, snowflakes! It's time to celebrate the health conscious, tech savvy, socially oriented generation at the ballpark! Featuring superfood options, a millennial communication area, cord cutting stations, and more!
While the promotional night was meant as a joke, and a chance to laugh at the stereotypes, millennials aren't taking the jabs lightly. Many of them have jumped to Twitter to dismiss the night and condemn Montgomery's minor league organization.
Montgomery is welcoming all challengers, inviting disgruntled millennials to formerly submit any complaints they have the ball club. A lot of millennials are already turned off about the idea, though.
They made sure to let the Biscuits know it, too.
Shame on you for stereotyping and insulting an entire group of people (a group of people that stimulates the economy & supports your games, by the way). No longer a fan. I thought you guys were better than this. I’m so disappointed.
— Jessica Meuse (@JessMeuse) July 12, 2018
Man. I effing love minor league baseball. I love all the silly stuff and the weird mascots and the players who actually care, but this post made me love you guys a little less. ☹️ #disappointed
— Stacey H. (@CurvesAndNerves) July 13, 2018
https://twitter.com/trashzac/status/1017491183642251266
The Montgomery Biscuits, the Double-A affiliate of the Tampa Bay Rays, are managed by Brady Williams. Last season, the Biscuits lost to the Chattanooga Lookouts in a decisive fifth game in the semifinals of the Southern League Playoffs.
They're hoping that the team's play pushes them back into the postseason in 2018, and their promotional events like 'Millennial Night' do more than just bring people to Riverwalk Stadium: these nights are trying to build a fan base for the organization.
Don't worry millennials: there will be fireworks after the game Saturday for your Snapchat and Instagram stories.
