The Montgomery Biscuits, a minor league baseball team based out of Alabama, are in the midst of a solid season. They’re tied for the Southern Division North lead in the second half of the season. In turn, they decided to spice up their promotional events this weekend at the MiLB Double-A level.
‘Millennial Night’ will feature avocado burgers, selfie stations, and a napping area. Oh, and the first 1,000 fans through the gate get a participation ribbon. It’s every millennial’s dream, right?
Nope. The theme night has actually angered the exact fan base Montgomery was trying to reach: millennials.
Montgomery’s baseball webpage details the promotional night on Saturday, July 21 like this:
Here’s to you, snowflakes! It’s time to celebrate the health conscious, tech savvy, socially oriented generation at the ballpark! Featuring superfood options, a millennial communication area, cord cutting stations, and more!
While the promotional night was meant as a joke, and a chance to laugh at the stereotypes, millennials aren’t taking the jabs lightly. Many of them have jumped to Twitter to dismiss the night and condemn Montgomery’s minor league organization.
Montgomery is welcoming all challengers, inviting disgruntled millennials to formerly submit any complaints they have the ball club. A lot of millennials are already turned off about the idea, though.
They made sure to let the Biscuits know it, too.
The Montgomery Biscuits, the Double-A affiliate of the Tampa Bay Rays, are managed by Brady Williams. Last season, the Biscuits lost to the Chattanooga Lookouts in a decisive fifth game in the semifinals of the Southern League Playoffs.
They’re hoping that the team’s play pushes them back into the postseason in 2018, and their promotional events like ‘Millennial Night’ do more than just bring people to Riverwalk Stadium: these nights are trying to build a fan base for the organization.
Don’t worry millennials: there will be fireworks after the game Saturday for your Snapchat and Instagram stories.