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Flutie Flakes Are Making a Comeback After 20-Year Absence
AP Photo/Mike Groll

Doug Flutie is never really in the discussion as the greatest quarterback of his generation, but every football fan remembers him for something. Whether it was his famous Hail Mary at Boston College, his Heisman Trophy, his journeyman NFL career, or even his new video game, there’s always a story to be told when his name comes up. Now, one of the best things he’s known for is making a comeback after a 20-year absence.

Back in the late 1990s, Flutie Flakes took the nation by storm. The original plan was to only sell 20,00 boxes, according to Fox Business, but the breakfast cereal reached an unforeseen level of popularity. Flutie Flakes sold over two million boxes in a short period of time, but nobody has seen them since. Until now.

Not only will former quarterback Doug Flutie be the “Legend of the Game” when the Buffalo Bills host the Baltimore Ravens on December 9, but Bills fans at New Era Field will also be able to buy boxes of the cereal and t-shirts to celebrate the 20th anniversary of its release.

This is not a drill. FLUTIE FLAKES ARE BACK!

Flutie Flakes Return

The re-release of the frosted corn flakes is definitely exciting, but it’s also for an amazing cause. A portion of the proceeds will go to the Doug Flutie Jr. Foundation for Autism.

Additionally, the limited edition cereal box will be on sale at Wegmans locations, online at PLB Sports, and eventually at select FYE and Wal-Mart locations, according to Bills Wire.

“I haven’t been back to Buffalo, really, for anything football-related, in 20 years, I’ve gone to Jim Kelly’s golf tournament, hung out, done a couple things, but it’s really cool to be asked to come back 20 years later.”

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— Former Bills Quarterback Doug Flutie

The success of Flutie Flakes in 1998 also happened to be the quarterback’s best year in the league. That’s when he made it to his only Pro Bowl and led the Bills to the AFC playoffs.

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The fact this is all coming full circle is a beautiful, beautiful thing.

READ MORE: Doug Flutie’s New College Football Game Finally Answers Our Prayers

Author placeholder image About the author:
With over 10 years of sports writing experience, Brett has covered some of the top local, regional, and national sporting events in the Heartland for both print and digital platforms. He is a graduate of Kansas State University and resides in Austin, Texas.
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