“Don’t ask if your dreams are crazy. Ask if they’re crazy enough.”
That’s the message that’s been shared millions of times on televisions, laptops and phones across the world. It’s the point Nike drove home to spark its 30th anniversary “Just Do It” ad campaign. Let’s just say it worked, to put it mildly.
Many felt inspired when they watched the commercial featuring former NFL quarterback Colin Kaepernick. Many others were offended by the way the company stood behind the man responsible for national anthem protests across the country. Either way, Nike stirred every pot imaginable to create a masterpiece that many people are still talking about on social media.
Less than a year after Black-ish star Jenifer Lewis wore a Nike sweatshirt on the Emmys red carpet to support Colin Kaepernick, and his protests against racial injustice and police brutality, the former San Francisco 49ers quarterback earned himself a spot in the television limelight.
Nike’s “Dream Crazy” commercial was nominated for Outstanding Commercial for the 71st Emmy Awards.
To no surprise, the Nike ad created by Wieden+Kennedy and featuring superstar athletes like LeBron James and Serena Williams, won the Creative Arts Emmy.
“Believe in something. Even if it means sacrificing everything,” the commercial said.
Here were the Emmy nominations for the award show on Sunday, September 22 at Microsoft Theater in Los Angeles.
A Great Day In Hollywood — Netflix
Behind The Mac — Make Something Wonderful — MacBook (Apple)
Dream Crazy — Nike
Point Of View — Sandy Hook Promise
Shot on iPhone XS — Don’t Mess With Mother — iPhone
Over the past few years, Colin Kaepernick has sparked controversy, including with President Donald Trump. The fact that the former NFL player’s Nike commercial has a chance to win at the Primetime Emmy Awards simply means that no matter how you feel about the message, it was still very well received by many.