Michael Jordan enjoys the finer things in life. With a ridiculous net worth, he can afford to buy anything he wants, too. Nothing is off limits to the former Chicago Bulls superstar and current Charlotte Hornets owner, and there’s no doubt he lives large each and every day.
As The Last Dance on ESPN continues to be the hottest show on television, many fans wondered what drink His Airness has next to him during interviews. It happens to be the tequila of a company that he co-owns, according to Insider, and rest assured, it’s not cheap.
Cincoro Tequila has been in the works since July 2016, but its brand is now bigger than ever.
What Is Cincoro Tequila?
Michael Jordan is the biggest household name of the tequila company, which has a small-batch production in Mexico, but he’s only part of it. Fellow NBA owners Jeanie Buss (Los Angeles Lakers), Wes Edens (Milwaukee Bucks), and Wyc Grousbeck and Emilia Fazzalari (Boston Celtics) also own the company.
Cincoro Tequila has four different expressions — Blanco, Reposado, Anejo, and Extra Anejo. The bottle is a glass agave leaf sculpture and, cleverly, has a 23 degree angle at the base, thanks to Nike Creative Director of Special Projects Mark Smith.
The name represents the five partners (cinco) and gold (oro, for gold standard). According to Inside Hook, the co-owner group, including MJ, went to Jalisco to sample different places before settling on a distillery for the new tequila brand.
“We bonded over our shared love of tequila,” Fazzalari said. “We all ended up having the same idea of creating something smooth on the palate but with a long-lasting finish, like a Cognac.”
Although each are unique, including the Reposado which is aged in whiskey barrels and smells like caramel, the most expensive expression is Extra Anejo. It comes in a black crystal bottle and sells for $1,600. It happens to be Jordan’s favorite and is likely the premium tequila he has next to him during interviews.
Only the best for the former NBA MVP, right?
During coronavirus pandemic and COVID-19 outbreak, the company has created a #ToastYourTeam movement, too.
Needless to say, there’s probably going to be a lot more Cincoro Tequila drank thanks to “The Last Dance.”