For what seems like forever, Texas has been the cream of the crop when it comes to revenue and profit in college football. The Longhorns make so much money with their avid nationwide following, 100,000-plus stadium, and fancy television network. Their long reign at the top is over, though.
Forbes released “College Football’s Most Valuable Teams” on Tuesday, and the Texas Longhorns, which play at Darrell K. Royal – Texas Memorial Stadium in Austin and have the Longhorn Network solely dedicated to covering the program, have been supplanted on the list by the neighbors in College Station: The Texas A&M Aggies of the Southeastern Conference.
As if losing to Maryland two years in a row wasn’t enough…
Still, the Longhorns of the Big 12 conference sit at No. 2 on the list behind the Aggies, according to Forbes.
Using revenue and profit averages for three years (2014, 2015, 2016), Forbes’ new most valuable team averaged $148 million in revenue and $107 in profit, while the Longhorns were a distant second with $133 million in revenue and $87 million in profit.
That’s an insane amount of money, and those are just two schools on the Top 25 list.
The Michigan Wolverines, Alabama Crimson Tide, and Ohio State Buckeyes round out the Top 5 with the Oklahoma Sooners, Notre Dame Fighting Irish, Auburn Tigers, LSU Tigers and Florida Gators following on the prestigious list.
In the Top 15, 11 schools banked over $100 million in revenue and had at least $60 million in profit.
What’s crazy is the conference breakdown. The SEC has 10 schools on the list, The Big Ten has seven, the Big 12 and Pac-12 have three each, the ACC has just one in Florida State, and Notre Dame is Independent.
The surge in contributions, starting in 2014, helped Texas A&M make the jump, especially with the $485 million renovation to Kyle Field, according to Forbes.
Texas isn’t doing too shabby, however. Forbes indicates the Longhorns are in the top-five in contributions, ticket sales, endowments, concessions and youth camps.
There is no shortage in money in college football these days, and now Texas A&M can hold the claim of Most Valuable Team as the Jimbo Fisher era gets underway.