I hope you found yourself in a round-table session yelling “whassup” at the top of your lungs in the early 2000s. After airing on Monday Night Football back in 1999, Anheuser-Busch Budweiser’s “Whassup” ad campaign exploded as a pop culture catchphrase. The phenomenon was parodied in Scary Movie. Ross tried bringing it back during an episode of Friends. In the first episode of The Office, Michael Scott resurrects the joke several years after it first aired. Based around a short film directed by Charles Stone III, the commercial won the Cannes Grand Prix Award, Grand CLIO Award, and was inducted into the CLIO Hall of Fame.
Honestly, I don’t think a year has gone by without somebody sticking out their tongue and screaming Budweiser’s catchphrase. The slogan and advertisement were incredible, and I thought there’d never be a way to top it.
Then, Budweiser pulled out all the stops and resurrected the iconic advertisement with a perfect twist for 2020 and Super Bowl LIV.
BudweiserCanada reimagined the iconic commercial before for the Kansas City Chiefs take on the San Francisco 49ers in Miami, Florida. Budweiser and Uber teamed up to promote safely getting home and avoiding drunk driving during The Big Game, and they did it perfectly.
In an empty room full of smart devices, several Alexa-type devices, a smart tablet, the washing machine, thermostat, oven, toilet, toothbrush, and even a spinning Roomba all get in on the action, and I can’t stop laughing.
Budweiser Reboots “Whassup” Super Bowl Ad
If I dreamed up a perfect Super Bowl commercial, this would be it.
In a year where Planters’ Mr. Peanut gets offed, Bill Nye the Science Guy returns, and Sam Elliott sings ‘Old Town Road’, there are going to be so many iconic commercials wrapped around a great day of NFL football.
Finish your day off by watching the original Budweiser ad, which was born of creative director Vinny Warren and art director Chuck Taylor at the Chicago-based ad agency DDB, and bring this impossible-to-forget slogan to work with you all week long.