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Kyrie Irving’s Logo is a Big Part of His Brand
Screenshot from YouTube

Kyrie Irving is all about self-expression. On the hardwood, the NBA basketball player lets loose with crossovers, in-and-outs, and seemingly impossible handles and finishes.

It was these skills that made him the No. 1 pick in the 2011 NBA Draft by the Cleveland Cavaliers while rewarding fans with some of the most spectacular highlights in recent memory.

After stints with the Cavs — in which he cashed one of the greatest shots in NBA Finals history — and the Boston Celtics, Irving has found a home in New York as a member of the Brooklyn Nets. With a fully healthy Kevin Durant, the 2014 NBA MVP, and a new head coach in Steve Nash, Brooklyn should be immediate contenders.

The Nike basketball star demands attention with the ball in his hands, but in the past few years, his signature shoes have been a slam dunk.

Stamped on each pair is a defining emblem.

Kyrie Irving Logo

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Irving’s logo is simple: it features his initials, the letter K, masking a double-sided I. The latter initial doubles as his No. 11. It’s made up of three parts, the same number of eyes he has.

The symbol is synonymous with his Nike signature shoe, which have been one of the NBA’s best sellers since they were introduced in 2014.

According to Forbes, Irving’s shoe deal is worth $11 million as of 2019. This ranks as the seventh-richest shoe deal among current NBA players behind Los Angeles Lakers forward LeBron James ($32 million, Nike); Kevin Durant ($26 million, Nike); Golden State Warriors point guard Stephen Curry ($20 million, Under Armour); Houston Rockets guard James Harden ($14 million, Adidas); New Orleans Pelicans forward Zion Williamson ($13 million, Air Jordan); and Houston Rockets guard Russell Westbrook ($12 million, Air Jordan). Dwyane Wade and Kobe Bryant raked in $12 million and $16 million, respectively.

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Michael Jordan tops all, earning an estimated $130 million annually.

In July 2019, Uncle Drew released a personal project dedicated to Spongebob Squarepants. The pack includes Bikini Bottom mainstays Spongebob, Squidward, Patrick, Sandy, and Mr. Krabs. The Smitty WerbenJagerManJensens better be on the horizon. He was No. 1!

The Nike athlete’s sneaker line is on its seventh iteration with a release date of November 23, 2020. It’s designed to fit quick and innovative players.

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Kyrie’s logo, time, and the Earth share some similarities: they’re all flat and ingrained in his personal brand.

MORE: Steve Nash’s Net Worth: Nets Coach Has More Cash Than (Almost All) His Players

Joe Grobeck About the author:
Joe is a graduate of the University of Nebraska-Lincoln and lives in Austin, Texas. He believes Ndaumkong Suh should've won the 2009 Heisman and is an avid basketball fan.
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